Marketing Strategy & Growth

Marketing strategy that drives real business growth.

I help businesses find their biggest growth opportunities, strengthen their market position, and scale.

With 15+ years of senior-level marketing experience, I bring the strategic thinking of a marketing executive and the practical expertise to turn strategy into action.

Get a Free Consultation Explore My Expertise

15+ Years of Senior-Level Marketing Experience

Jenny Henry, marketing consultant in Hamilton, Ontario

Why work with me

Senior-level marketing expertise. Personal attention. Real results.

From startup through scale, I bring strategic clarity to marketing challenges and build the systems that drive sustainable growth. My experience spans positioning, brand strategy, demand generation, conversion optimization, and organic and AI search.

Strategic Thinking

A clear read on your market, customers, and competitive landscape—so you know exactly where to focus.

Commercial Focus

Every initiative tied to business goals: qualified pipeline, stronger conversion, and revenue you can measure.

Personal Partnership

Direct access to senior-level expertise, without the overhead of a large agency.

Expertise

How I help businesses grow

From building your marketing strategy to improving the performance of individual channels, I help you focus on the activities that will have the greatest impact.

Marketing Strategy & Go-to-Market

Build a focused marketing strategy that aligns your positioning, channels, and investment with your business objectives.

Positioning & Branding

Clarify what makes your business different, who you serve, and why customers should choose you.

Demand Generation & Lead Generation

Build marketing programs that attract qualified prospects and create a consistent pipeline of opportunities.

Website Strategy & Conversion Optimization

Improve your website messaging, structure, user experience, and conversion paths to turn more visitors into leads.

SEO & Organic Growth

Increase organic visibility through search strategy, keyword research, content, and website optimization.

AI Search Optimization (AEO)

Help your business become easier for AI-powered search tools to understand, discover, and recommend.

Let's Talk About Your Business

Case Studies

Results that speak for themselves

A look at the measurable outcomes of my work building marketing functions and transforming go-to-market strategies.

B2B SaaS | Product Positioning & Revenue Growth

Turning Product Repositioning into Revenue Growth

The Challenge

A B2B SaaS company had an established product but needed to sharpen its market positioning, attract higher-value opportunities, and improve conversion throughout its sales funnel.

The Strategy

I analyzed conversion rates, deal sizes, customer lifetime value, and sales data to identify the vertical market with the strongest growth potential.

I then repositioned the company's flagship product around a more clearly defined market need, aligning messaging and marketing activity with higher-value opportunities and ensuring consistent positioning across the web and throughout the customer journey.

The Takeaway

Great positioning isn't about appealing to everyone—it's about identifying where you can win and making your value unmistakably clear to that market.

The Results

194%

increase in MQL-to-deal conversion

growth in average deal size

200%

YoY growth in sales bookings

Changed the growth trajectory for this B2B SaaS company

SaaS | Brand Building & Business Growth

From Startup to $1.5M ARR: Building a Marketing Engine from the Ground Up

The Challenge

An early-stage SaaS startup had a strong product but no customers or brand awareness. The challenge was to build a credible brand and sustainable growth engine from the ground up.

The Strategy

With limited resources, I built marketing assets designed to compound over time: a clear market position, strong organic visibility, and repeatable systems for attracting and converting customers.

This included building the website and content strategy, SEO, email marketing, and demand generation to establish industry authority and create a sustainable engine for growth.

The Takeaway

A strong marketing foundation can do more than generate leads. It can build brand authority, establish market leadership, and create a sustainable engine for business growth.

The Results

$1.5M

ARR — grown from pre-revenue

20,000

monthly organic website visits

50,000

newsletter subscribers

Recognized in top-five industry rankings by leading publications
Customer base expanded to thousands of customers worldwide

B2B SaaS | AI Search Optimization & Product Visibility

From Zero AI Visibility to a Top-Three Recommendation

The Challenge

As AI-powered tools increasingly influence how buyers research and evaluate software, our product had a visibility problem: it wasn't appearing in relevant AI-generated recommendations.

The Strategy

I developed and implemented an AI visibility strategy focused on making the product easier for AI platforms to understand, recognize, and recommend.

This involved strengthening product positioning and messaging, improving the depth and clarity of website content, and building a stronger digital footprint around the product's capabilities and relevance to its target audience.

The Takeaway

Being discoverable in AI search requires more than simply publishing content. Businesses need clear positioning, comprehensive information, and a credible digital presence that helps AI systems understand them.

The Results

Top 3

across leading LLMs, including ChatGPT and Google Gemini — up from zero visibility

70%

increase in qualified traffic

50%

increase in qualified leads

Significantly strengthened the product's presence in AI-powered discovery

B2B SaaS | Go-to-Market Strategy & Product Launch

From Concept to $1M+ in Donation Volume: Launching a New Product in a Competitive Market

The Challenge

A SaaS company saw an opportunity to launch a new donation platform in a competitive market. With limited resources and no established presence in the category, the challenge was to take the product from concept to market, generate demand, and prove meaningful market opportunity.

The Strategy

I built the go-to-market strategy from the ground up, including positioning, messaging, and demand generation. I then launched an integrated campaign across PR, web, content, email, partnerships, webinars, and sales—supported by resources that drove product adoption and customer proof.

The Takeaway

A successful product launch requires more than attention. An integrated go-to-market strategy can build demand—but long-term growth comes from turning interest into successful customer adoption, proof, and credibility.

The Results

50+

inbound leads per month within the first year

100s

of product signups generated

$1M+

in processed donation volume

Validated market demand and created a new revenue stream for the business

B2B SaaS | Brand Strategy & Go-to-Market Execution

A High-Stakes Rebrand Without Disrupting Growth

The Challenge

A growing SaaS company needed to rebrand, change its name, and incorporate a recently acquired agency—all while protecting a strong existing brand, website traffic, search visibility, leads, and revenue.

The Strategy

I led the end-to-end rebrand, from positioning and visual identity to website migration, URL redirects, communications, and company-wide updates. Working backwards from launch, I mapped every touchpoint to deliver a coordinated rollout while protecting what was already driving growth.

The Takeaway

A successful rebrand isn't just a design project. When an established business changes its name and digital presence, the strategy must protect what already works while carefully coordinating every operational touchpoint.

The Results

Successfully launched a unified brand incorporating both the SaaS platform and acquired agency
Maintained domain authority and keyword rankings through a carefully planned website migration and redirect strategy
Website traffic and organic visibility successfully returned following the transition
No significant disruption to lead generation or sales
Created a more modern, cohesive brand designed to support the company's next stage of growth

Discuss Your Growth Goals

Reviews

What clients say

I'm proud to have helped businesses improve their marketing, strengthen their online presence, and uncover new opportunities for growth.

5.0

on Google

View Google Reviews

Made Our Website Totally Pro!

"Jenny's common sense approach and her ability to get results has made our Internet presence much more effective. Jenny's work on our website took what was a very 'home made' feeling site and turned it totally pro."

Lorne Woods

President, Liquid Quarry

Incredible Marketing Strategy

"Jenny helped our small business create an incredible marketing strategy. We're so happy we found her!"

Rosey Rumi

President, No Problem Roofing

Huge Boost in Traffic

"Jenny monitored industry search terms and strategically added keywords to appropriate places on our website, boosting our organic traffic and maintaining the organization's leading position in Google searches."

Peter Turk

President, Softwood Technology

Amazing SEO Help

"We needed content marketing and SEO help, and Jenny was amazing. So glad we found her!"

Ariella Getrajhendler

Volunteer, Compassion On The Streets

Better Than 5 Stars

"If I could give more than 5 stars I would! My only regret is that I didn't consult with Jenny sooner, her expertise and advice was extremely helpful, and I can't wait to implement the many good ideas she shared for my business. 11/10!"

Gabriel Nadler

Founder, Vegan Brain Food

Excellent Website Recommendations

"Jenny made excellent recommendations to our website design, layout, and strategy. I look forward to working more with Jenny in the future!"

Euan Zhang

Founder, Radiology Experts

Free consultation

Let's talk about growing your business.

Tell me a little about your business and the marketing challenges you're facing. I'll be in touch to arrange a free initial consultation and discuss how I might help.